Altadena Now is published daily and will host archives of Timothy Rutt's Altadena blog and his later Altadena Point sites.
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- James Macpherson, Editor
- Candice Merrill, Events
- Megan Hole, Lifestyles
- David Alvarado, Advertising
Friday, February 21, 2025
Community Organizations Rally Saturday to Aid Families Affected by Pasadena-Area Fire
Relief event to provide shoes, supplies and federal assistance to displaced residents
A coalition of community groups and corporate sponsors plan to host a comprehensive relief event Saturday, February 22, for families impacted by the recent fire in the Pasadena-Altadena area.
The community-led resource hub, taking place at Metropolitan Baptist Church at 2283 North Fair Oaks Avenue will open its doors from 10:30 a.m. to 6:00 p.m., with volunteers arriving at 9:30 a.m.
DVS Skateboarding, alongside Steve Berra of The Berrics, Tyler Peterson, Timmy Johnson, and Uggs, will distribute free shoes and gear to displaced families who can demonstrate proof of residency.
Children from impacted households can receive assistance by showing proof of enrollment at local schools, according to event organizers at Music Changing Lives, who are coordinating the relief efforts.
Federal Emergency Management Agency, the Small Business Administration and Los Angeles County, will be on-site to provide community resources and guidance for affected residents.
Additional support will come from organizations including Global Empowerment Mission and Soul Saving Productions,
Read More »Friday, February 21, 2025
Unusual “Heat Wave” to Push Temperatures Near 90° Next Week
Get ready for Spring-like conditions well ahead of schedule
An unseasonal late February warming trend is set to bring near-record temperatures to Pasadena and surrounding areas, with forecasters predicting highs reaching 88° degrees by mid-week, the National Weather Service Los Angeles/Oxnard office said today.
The warm spell, driven by building high pressure and offshore wind patterns ranking in the 97th percentile for this time of year, is expected to peak Tuesday and Wednesday.
Current conditions show temperatures Friday will reach the mid-70s under sunny skies.
While recent rains have helped minimize fire concerns, officials noted humidity levels will remain relatively low during this warm spell.
The detailed forecast shows a steady climb in temperatures: Friday reaching 79 degrees, Saturday also near 79, and Sunday hitting 81. Overnight lows will range from 50 to 57 degrees through the period. By Wednesday, temperatures could reach 88 degrees, with Thursday showing a slight cooling to 82.
The Weather Service has issued Wind Advisories for nearby mountain areas,
Read More »Friday, February 21, 2025
Should Fossil Fuel Companies be Forced to Pay for Los Angeles Wildfire Losses?
By DAN WALTERS, CALMATTERS
As wildfires swept through Los Angeles County last month, the New York Times published a commentary by former insurance commissioner Dave Jones, who suggested that oil companies should pay for the disaster’s immense losses of human life and property, not insurance companies.
“Major oil and gas companies have known for decades that burning their products could lead to potentially catastrophic events like the higher temperatures and abnormally dry conditions that fed the fires still being battled in Los Angeles,” Jones, now director of the Climate Risk Initiative at UC Berkeley, wrote, adding, “We should require these highly profitable companies to compensate communities, homeowners, businesses and even insurers for the losses.”
Jones cited what happened after the Camp Fire destroyed the rural community of Paradise in 2018 as a model for going after the oil industry. After paying the claims of Paradise property owners, insurers recovered $11 billion from PG&E because the failure of a single metal hook on a transmission tower was deemed to have ignited the fire.
Read More »Thursday, February 20, 2025
California Lawmakers Scramble To Fix ‘Lemon’ Vehicle Law — Again
By RYAN SABALOW, CALMATTERS
For more than half a century, California’s “lemon” law was considered one of the best in the nation at giving consumers the legal right to demand car companies fix or replace defective vehicles still under warranty.
Now, California lawmakers are scrambling to repair recent changes they made to the law to satisfy the very car companies accused of making so many lemon vehicles that their lawsuits have been clogging the state’s courts.
But the “fixes” lawmakers are considering have angered consumer groups, frustrated legislators and seemingly divided the car makers between ones that face a lot of lemon lawsuits and the ones that don’t.
“I think what we have is a messy and frankly — all due respect — illogical resulting situation,” Sen. Roger Niello, a Republican whose family owns several car dealerships in the Sacramento area, said at a hearing last week. “I feel like I’m in Alice in Wonderland, quite frankly.
Read More »Thursday, February 20, 2025
Friends In Deed Presents EmpowerHER Series for Women’s History Month
Nonprofit launches three-week celebration focused on wellness, creativity and community connection
Friends In Deed, a Pasadena-based human services agency celebrating its 130th anniversary, is introducing EmpowerHER: Lifting up Women, Wellness, and Creative Expression, a three-week event series throughout March 2025. The program mirrors activities offered at The Women’s Room, the organization’s daytime refuge for women experiencing homelessness or at risk in the community, providing supportive services with compassion and dignity.
“This series is a reflection of the work we do at The Women’s Room—creating a space where women can feel safe, empowered, and supported,” said Rabbi Joshua Levine Grater, Executive Director of Friends In Deed.
Each event was thoughtfully designed to relate directly to activities at The Women’s Room, such as meditation, creative writing, flower arranging, and games like bingo.
The series features three distinct events: a restorative Wellness Workshop on March 15 offering yoga, meditation, and aromatherapy; Books and Bouquets on March 18 combining insightful book discussion with hands-on flower arranging;
Read More »Thursday, February 20, 2025
Altadena Grocery Store Reopens — A Symbol of Eaton Fire Recovery
CITY NEWS SERVICE
In a major sign of recovery after the devastating Eaton Fire, an Altadena grocery store that has long served as a social hub in the community reopened Wednesday amid a sea of destruction.
Altadena Grocery Outlet, which escaped major damage in the Eaton Fire despite the devastation around it, opened its doors to the public Wednesday morning at 2270 Lake Ave. In the weeks since the fire, the store — adorned with a banner reading “Altadena Strong — We Will Rebuild!” — has served as a centralized location for various relief efforts, including workers from the American Red Cross, ShelterBox USA, the county Department of Public Health and U.S. Army Corps of Engineers.
“In many ways, it’s a banner day for our community, and a sign of hope for many residents who worry that they’ll be forgotten. We’ve truly missed serving our customers,” Sandra Valenzuela, who owns the Grocery Outlet store along with her husband Jose, said in a statement in advance of the store opening.
Read More »Thursday, February 20, 2025
Caruso Nonprofit Fire-Recovery Group Announces Free Prefab Home Program
CITY NEWS SERVICE
Steadfast LA, a nonprofit fire-recovery organization spearheaded by businessman and former mayoral candidate Rick Caruso, announced Wednesday it has partnered with a prefab-home construction company to provide new houses for low-income residents who lost their homes in the Los Angeles wildfires.
The prefab homes built by Samara will be offered to “low-income homeowners in Altadena and the Pacific Palisades who lost homes in the wildfires and lack the economic resources to rebuild,” according to Steadfast LA.
The homes will be fully funded through the Steadfast LA Foundation, which will collaborate with an outside organization to oversee the eligibility, building and installation process between property owners and Samara.
It was unclear exactly how many such homes will be provided through the partnership.
According to Steadfast, Samara and Airbnb co-founder Joe Gebbia will donate $15 million to the effort — an initial $5 million donation followed by $10 million in matching donations. The Caruso Family Foundation will provide an unspecified amount of “seed funding”
Read More »Wednesday, February 19, 2025
County Supervisors Back Proposal To Protect Renters Hurt Financially by Fires
CITY NEWS SERVICE
The Los Angeles County Board of Supervisors voted 4-0 Tuesday evening to take the initial step to provide limited eviction protections for renters and small business owners financially impacted by the January wildfires.
The vote directs the Office of County Counsel to draft a resolution to be presented at next Tuesday’s board meeting.
The amended resolution will cover tenants throughout Los Angeles County who are financially impacted by the January wildfires, who have signed up for relief programs, unemployment insurance or emergency benefits, owing to a loss of at least 10% monthly income.
Landlords will be prohibited from imposing late fees, interest, or other charges on rental debt, but allowed to challenge a tenant’s eligibility for free of charge.
If approved, the resolution will remain in effect until July 31. The initial proposal was to remain in effect until Jan. 31, 2026.
Tuesday’s motion also directed the CEO and the Department of Consumer and Business Affairs to report back to the board in 15 days on developing financial parameters of a fund,
Read More »Wednesday, February 19, 2025
LA Supervisors Support Assembly Bill on Price-Gouging Extensions
CITY NEWS SERVICE
The Los Angeles County Board of Supervisors is throwing its support behind an Assembly bill Wednesday that would extend price- gouging protections on hotels, food, and essential goods and services for the duration of an emergency declaration, an increase from the existing 30-day cap.
Assembly Bill 380, introduced by Assemblyman Mark González, D-Los Angeles, would require that price gouging protections remain in effect for the full duration of an emergency declaration.
A motion introduced by Supervisor Lindsey Horvath notes that the January wildfires displaced thousands of residents, and several anti price- gouging laws have been in effect since, with penalties set to a maximum of $50,000 per violation. The motion states that some investigations have found short-term rental companies listing units at significantly inflated prices, some increasing by over 50% compared to pre-disaster levels.
The California Department of Justice has issued warnings to more than 200 hotels and landlords for alleged violations, according to the motion.
Read More »Wednesday, February 19, 2025
Altadena Woman Reported Missing in Eaton Fire
CITY NEWS SERVICE
The Los Angeles County Sheriffs’ Department’s Missing Persons Unit is seeking the public’s help Wednesday in locating a 94-year-old Altadena woman who authorities believe was displaced by the Eaton Fire.
Mercedes Broussard Terrell last had contact with members of her family on Jan. 6. –one day before the fire, authorities said. Her last known location was on the 400 block of East Mendocino Street and Oliveras Street.
Terrell is Black, 5 feet, 3 inches tall, weighs 135 pounds, has gray hair, brown eyes and wears glasses.
Anyone who has seen Terrell or knows of her whereabouts was asked to call the Sheriff’s Missing Persons Bureau at 323-890-5500. Those who wish to remain anonymous can call 800-222-8477 or visit lacrimestoppers.org.
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