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Friday, August 28, 2026
Rose Bowl Game Tickets Go on Sale Wednesday
[photo credit: Rose Bowl Game]
Tickets are sold online through Ticketmaster, with a maximum of four per person.
Individual seats start at $202.90 including fees.
The game will match one of the four highest-seeded teams against the winner of a first-round game and will kick off at either 1 p.m. or 5 p.m., the association said in a news release Thursday announcing the sale.
The association also renewed its partnership with On Location as the official hospitality and corporate travel package provider. Each package includes a Rose Bowl Game ticket, and buyers can add reserved Rose Parade seats, pre-game hospitality at what the association calls the Official Rose Bowl Hospitality Village and meet-and-greets with NCAA legends, the association said.
A separate sale reserved for Pasadena residents will open later in the year, the association said.
The game follows the 138th Rose Parade on Friday, Jan. 1, 2027, at Rose Bowl Stadium.
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