Altadena Now is published daily and will host archives of Timothy Rutt's Altadena blog and his later Altadena Point sites.

Altadena Now encourages solicitation of events information, news items, announcements, photographs and videos.

Please email to:

  • James Macpherson, Editor
  • Candice Merrill, Events
  • Megan Hole, Lifestyles
  • David Alvarado, Advertising
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Saturday, April 11, 2015

Welcome to Altadena Now!

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Welcome to Altadena Now!  We launch our new publication with sincere congratulations to Timothy Rutt for his outstanding work covering the news in Altadena these past 7-1/2 years, and with our plans to provide continuing coverage for all those who live, work and play in Altadena.

Who are “we”? The ownership and staff of 11-year-old Pasadena Now, which currently attracts 94,000 monthly readers and engages with 22,000+ social media fans daily.

Our publisher, James Macpherson, was born at St. Luke Hospital and grew up in Altadena. His sister resides in the family’s home on Midwick Drive, built by their parents in 1952.

Our approach is that of a servant of the community. We solicit your input on the layout, functionality, and editorial sections of this website. We are launching with a very simple foundational presence which we expect will evolve significantly over the next 45 days — and hope to hear your ideas on how to improve it.

We invite suggestions on ways to make the site useful and interactive.

We actively solicit your editorial input, as well, through comments, article submissions, events calendar notices, opinion pieces, and breaking news and photography.

In coming days, we will add full archives for both Altadenablog and Altadena Point, preserving and providing easy access to all their posts, photos, video links, and reader comments.

We will also launch an Altadena Calendar of Events section.

Additionally, you will see our staff members and reporters covering community events.

Above all, we want you to know that our goal is to create a community platform brimming with fascinating and useful Altadena stories, news and information. That can happen only with community participation.

We hope we will be fortunate enough, perhaps a year from now, to echo Tim’s remarks as he thanked Altadenans Friday — “all of you who fed us stories, information, and questions that needed answering, and sometimes answers.”







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