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Friday, February 10, 2017

Vanilla Bake Shop Opens New Location with Expanded Menu

Vanilla Bake Shop, well known for delicious bite size ‘cupcake babies’, layer cakes, and freshly baked desserts using only the highest quality
ingredients, is excited to announce the opening of its third location in Old Town Pasadena. A grand opening celebration highlighting the additional café menu options and coffee offerings. Door prizes, menu samples, balloon artist, kids face painter and DJ will take place at the new location this Saturday from 12-3 p.m. at 88 E. Colorado Blvd and is open to the public.

The new location will continue to offer the delicious baked goods the Vanilla Bake Shop has become well known for including cupcakes, cakes, small desserts, wedding cakes as well as an expanded café menu featuring Stumptown coffee & espresso, sandwiches, toast bar, doughnuts, and breakfast breads.

“The expanded menu is designed to meet the needs of anyone who is hungry, not just those looking for something sweet. We view the new location as optimal for an expanded menu due to the high level of consistent foot traffic throughout the day and into the evening,” commented Owner and Executive Pastry Chef Amy Berman and husband partner Jeremy Berman. “The additional menu options will help us widen our target market and hopefully entice some people who come in for a sandwich to try something sweet and for our loyal customers to try some of our new cafe items.”

The new location is now open at 88 E. Colorado Blvd. in Pasadena. The hours are Sunday-Thursday 8am-8pm, Friday-Saturday 8am-10pm. The store can be reached at (323) 204-4075.

About Vanilla Bake Shop – Vanilla Bake Shop opened its bakery doors in Santa Monica in 2007 with the focus on fresh from scratch desserts made with the finest ingredients. Most known for being Martha Stewart’s favorite cupcakes from a nationwide search, the bake shop expanded to a second location in the Tom Bradley International Terminal in LAX in 2013. Featured as one of LA’s Top 20 Bakeries by Los Angeles Magazine and appearing numerous times on the Food Network and Cooking Channel, Vanilla Bake Shop takes pride in staying consistent, keeping quality levels high and satisfying their loyal patrons.

For more information and location hours, please visit



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