Wednesday, November 26, 2025

Seats, Swag, and Seasonal Spirit: Sharp Seating Becomes an Anchor for Pasadena’s Holiday Buzz

Pasadena’s holiday season is more than parades and pie—it’s a full-on celebration of community, tradition, and local pride. And right at the heart of it all? Sharp Seating, the family-run company that’s been helping parade-goers snag the best views of the Rose Parade for generations.

As the only official vendor authorized by the Tournament of Roses to build and sell grandstand seats, Sharp Seating makes parade day easy. No scrambling for sidewalk space, no guessing games—just reserved seats along South Orange Grove and Colorado Boulevard where the floats roll, the bands play, and the magic happens.

With prices starting around $80, it’s the most comfortable way to ring in 2026.

But Sharp Seating isn’t just about January 1st. This weekend they’re stepping up as a Small Business Saturday Welcome Station, joining Pasadena’s citywide “Shop Small” campaign.

On Saturday, November 29, shoppers who stop by can pick up a free limited-edition canvas tote bag—a festive thank-you for supporting local businesses. Sharp is also giving out mystery pins to all who stop by their headquarters in Pasadena! Supplies are limited, so early birds get the swag.

It’s a fitting role for a company that’s deeply woven into Pasadena’s civic fabric.

Sharp Seating’s work ensures those efforts are seen, heard, and celebrated from the best seats in town.

So whether you’re planning your New Year’s celebration or just strolling Colorado Boulevard for holiday deals, Sharp Seating is your seasonal anchor—connecting tradition, community, and comfort in one iconic Pasadena experience.

Sharp Seating is located in the back at 1737 East Colorado Boulevard. For tickets, visit their ticket headquarters, call (626) 795-4171, email tickets@sharpseating.com, or visit www.sharpseating.com