Monday, September 22, 2025

Fire Chief Urges Residents to Sign Up for Emergency Alerts During National Preparedness Month

The Pasadena Fire Department highlights FEMA-led campaign encouraging disaster readiness through alert registration

Pasadena Fire Chief Chad Augustin is urging residents to take action during National Preparedness Month by enrolling in emergency alert systems. The campaign, held every September, is led by the Federal Emergency Management Agency to spotlight the importance of disaster readiness.

The Pasadena Fire Department is supporting the effort by encouraging sign-ups for alert platforms that deliver timely instructions during wildfires, earthquakes and other emergencies.

“Readiness starts with small steps,” Augustin said. “Signing up for alerts helps protect you and your community when it matters most.”

Local residents can register for several alert systems:

• Pasadena Local Emergency Alert System (PLEAS): Sends Pasadena-specific alerts via text, phone or email. Sign-up is available at www.cityofpasadena.net/Fire/PLEAS.

• Alert LA County: Covers County-wide emergencies. Open to all residents. Click here.

• Nixle: Offers local updates; text ZIP code to 888777 or register at Nixle.com.

• Wireless Emergency Alerts: Built into most smartphones. No opt-in required, but users should check phone settings to ensure alerts are enabled.

To avoid missing alerts, officials recommend saving the PLEAS phone number—(626) 405-2358—and adding PasadenaLocalAlert@cityofpasadena.net to email contacts.

Residents should also update their contact details if they move or change numbers.

Alerts are available in multiple languages to ensure accessibility.