Wednesday, April 23, 2025

Ashes to Anthems Concert to Support Pasadena-Area Recovery Efforts

Grammy winner Andra Day headlines benefit event offering resources for families affected by Eaton Fire

The Hold Dena consortium is co-producing the inaugural “Ashes to Anthems” Benefit Concert and Resource Fair this Saturday at Memorial Park in Pasadena, set to bring together entertainment and essential services for families affected by the Eaton Fire.

“Ashes to Anthems isn’t just a concert. It is a rally, a coming together, and formation of a movement. It is where sound becomes strength and where the community collectively summons and calls upon the joint anthem to HOLD DENA,” organizers said.

The April 26 event, running from 11 a.m. to 8 p.m., aims to raise awareness, amplify the collective voice, and direct resources toward long-term community recovery.

The event is described as “an invigorating day of upliftment for families” and will feature Grammy Award-winning artist Andra Day as the headliner, joined by Travis Greene and Goapele.

Beyond entertainment, the organizes said the event will feature “a powerful mile-long Resource Fair—a collaborative force for recovery and restoration.”

Attendees will have access to a Financial Assistance Hub, organizers said, a Rebuilding Expo with long-term recovery partners, children’s programming, health screenings, mental health services, housing support, legal assistance, and on-site care management for displaced families.

The Legacy Land Project, a new organization which emerged following the Eaton Fire’s devastation, focuses on equitable, community-driven land restoration and economic resilience in the Pasadena area. The project’s core objectives include land restoration and protection, economic development and land banking, legal and policy advocacy, community wealth building, sustainable infrastructure, and data-driven impact assessment.

The event is supported by multiple partners including Black Freedom Fund, Victory Bible Church, National Association for the Advancement of Colored People Pasadena Branch, MLWPR, Harambee Church, Community Coalition, SEP, and SHF. Sponsors include BeyGood, legible, and Palm Leaf Management.

Memorial Park is located at 85 E Holly Street in Old Pasadena.