Wednesday, November 2, 2016

Altadenans Scott and Lori Webster will Serve as Grand Marshals of the 39th Pasadena Doo Dah Parade!

Scott and Lori Webster at Hoopla! Emporium in Altadena, CA.

The Doo Dah Parade has been known to honor local heroes in the community as its Grand Marshal. This year’s pick, Scott and Lori Webster, is no exception. Scott’s family have been retailers in Altadena since the early 1920s, founding Webster’s of Altadena, a multi-department store that that served local consumers for 87 years. As a partner in life and business, Lori Webster has specialized in promoting ecologically responsible and fair trade products and the creative works of local artisans. Although the Webster family sold the land and businesses, the pharmacy is still there and bears their name.

Having to compete with national chains in a struggling economy, Scott and Lori proudly espoused the “shop local movement” in support of small business owners and better neighborhood relations. Overcoming many odds, they continued the Webster legacy with Hoopla! Emporium, an eclectic neighborhood boutique that sources most of their products locally and fulfills their vision of supporting community artists.

Scott and Lori’s commitment to their community doesn’t end with local consumers and opportunities for artisans. They have an active interest in youth and education and have volunteered their help and mentorship to many community-based efforts. In fact, Scott is an alumni of John Muir High School, located not very far from Hoopla! Emporium.

The Pasadena Doo Dah Parade is proud to have the Websters lead the legendary event which will roll into East Pasadena on Sunday, November 20th at 11:00am. “They are truly remarkable people who are independent of spirit and perfectly well represent Doo Dah’s homegrown nature and sense of comraderie,” says Tom Coston, President of Light Bringer Project, the nonprofit who operates the Parade.

For more details on the parade and the new Grand Marshal, please contact Patricia Hurley, Light Bringer Project at (626) 590-1134.