Wednesday, June 18, 2025

Altadena Business Expo Seeks Resource Partners to Help With Wildfire Recovery Expo

STAFF REPORT

The Altadena Chamber of Commerce is seeking resource partners for a business expo designed to help small business owners recover from the 2025 wildfires.

The Rebuilding Altadena Business Expo will take place July 12 from 11:30 p.m. to 2:30 p.m. at the Altadena Library, according to a letter from chamber president Judy Matthews. The event aims to provide critical resources and recovery guidance to local entrepreneurs working to rebuild their businesses.

Organizations can apply to participate as resource partners by Sunday, June 30. The chamber is seeking partners who can offer support in areas including access to capital, insurance claims assistance, business continuity planning and workforce recovery.

“We expect a strong turnout of small business owners from Altadena and nearby areas who are seeking assistance during this critical recovery period,” Matthews wrote in the invitation letter.

The expo is co-organized by the Altadena Chamber of Commerce and Operation HOPE. It will be held at the Altadena Library in Altadena.

Participating organizations will host resource tables to share materials and speak directly with attendees. They will also engage with small business owners one-on-one and provide follow-up support after the event.

All potential resource partners will be vetted, and organizations will receive an official invitation once their application has been reviewed. Participants will receive communication regarding logistics and table set-up upon confirmation.

Other support areas organizers are seeking include legal assistance, marketing and customer outreach strategies, eCommerce transition help, space relocation services, and support with permitting and rebuilding commercial properties.

Applications are available at https://www.chamberorganizer.com/members/form.php?orgcode=ALTD&fid=5317823. For questions, interested organizations can contact the chamber at 626-794-3988, office@altadenachamber.org or www.altadenachamber.org.

Matthews serves as president of the Altadena Chamber of Commerce and Civic Association.