Thursday, October 2, 2025

Shop Local Pasadena Launches Open Rewards Pilot Program

Pasadena introduces digital cash back initiative to support small businesses and encourage local shopping

Pasadena has launched a Shop Local Pasadena powered by Open Rewards pilot program, a new initiative offering 5% cash back on purchases at participating local businesses.

The program is designed to incentivize residents, visitors, and workers to shop locally, strengthening Pasadena’s small business community and stimulating economic activity.

Running from Oct. 1 through March 31, the pilot aims to make shopping and saving easier than ever for local consumers.

“We’re excited to bring Open Rewards to Pasadena as a fresh, innovative way to support our small business community. This launch marks the next chapter in our Shop Local efforts, and we can’t wait to see how the program brings people together and drives economic activity,” said David Klug, Economic Development Director.

To participate, individuals download the Open Rewards app, select Pasadena as their community, and link a secure payment method.

Pasadena is home to more than 1,600 retail businesses and over 700 restaurants that fuel the local economy. Every qualifying purchase automatically earns 5% cash back, which can be redeemed for future purchases at local businesses.

Rewards are valid for three months.

Open Rewards has already demonstrated success in more than 100 communities nationwide, highlighting small businesses and providing cities with data insights into local economic activity.

Pasadena’s deployment is part of a broader movement to boost local retail and dining sectors, offering tangible incentives to discover and revisit local establishments.

For more information or to start earning rewards, download the Open Rewards app and visit bit.lyPasadenaOpenRewards.

For assistance, call the City Service Center Monday through Friday during business hours at (626) 744-7311.