The Arroyo Food Co-op is looking at any and every means to bring in financing to open up its market — yard sales, outright donations, loans, etc.  The latest effort: crowdfunding.

In an online campaign thru Indiegogo, which will run for 30 days, the co-op hopes to raise at least $10,000 to help prepare its market building at 494 N. Wilson Avenue in Pasadena In its ongoing effort to raise funds to open a community-owned market, the Arroyo Food Co-op today launched an Indiegogo crowd-funding campaign.  

The campaign features a three minute video that gives viewers a chance to look at the property as it describes their funding needs (new lighting and equipment, paint, and, of course, inventory).

“I had no idea when I joined the Arroyo Food Co-op that I would be making my Hollywood debut—although I’m guessing that no talent agents are going to come knocking,” quipped Co-op Board President Tricia Keane in a press release from the co-op.  “In all seriousness, though, I hope that our efforts to expand our fundraising audience through our Indiegogo campaign will help give the Arroyo Food Co-op the limelight that it deserves.”

Contribution levels for the campaign range from $1 to $1,000 and each level includes a “thank you” perk—everything from a Co-op bumper sticker to bags of a special AFC roasted coffee to a locavore dinner for two with a local chef.

To view the campaign’s video and make a contribution, visit http://igg.me/at/arroyofoodcoop/x/4294799