In the passionate debate going on about Walmart’s pending arrival in Altadena, many folks have expressed frustration that there weren’t enough solutions being discussed about the real issues in our community of shuttered buildings, empty lots and a lack of jobs. They have asked for ways to enact positive change in Altadena.
Can a Phoenix rise from all of this? Can we use this as a call to action that everyone can answer? Can this be a beginning to a new level of participation in this town we all hold so dear? Can we all start working together to start addressing these pressing issues?
So, here is the first tiny step, the first, hopefully of many steps toward building a better Altadena.
On Saturday, July 21st, there will be the first of a series of “Cash Mobs” held throughout Altadena.
There will be a new cash mob announced here and around Altadena, every week, so that Altadena residents have a way show our support of Altadena small businesses and to further the discussion of how we can all work together to make our community the best it can be!
Hopefully there can be a Cash Mob at every Altadena retail business over the upcoming year. But it is one at a time, and it will take time, so please let us not use this as another opportunity for divisiveness by debating the merits of one business over the other — they all have equal value. All retail businesses have equal standing, and if all goes according to plan, everyone will be Cash Mobbed!
The first cash mob will be at Webster’s Fine Stationers at 2450 Lake Avenue. ( This idea came to me while standing in the store buying some supplies.)
Go there at any point in the day, and spend what you can.


Altadena resident Terry Moore advocates showing some love to local Altadena businesses. She writes:
So, here is the first tiny step, the first, hopefully of many steps toward building a better Altadena.
On Saturday, July 21st, there will be the first of a series of “Cash Mobs” held throughout Altadena.
There will be a new cash mob announced here and around Altadena, every week, so that Altadena residents have a way show our support of Altadena small businesses and to further the discussion of how we can all work together to make our community the best it can be!
Hopefully there can be a Cash Mob at every Altadena retail business over the upcoming year. But it is one at a time, and it will take time, so please let us not use this as another opportunity for divisiveness by debating the merits of one business over the other — they all have equal value. All retail businesses have equal standing, and if all goes according to plan, everyone will be Cash Mobbed!
The first cash mob will be at Webster’s Fine Stationers at 2450 Lake Avenue. ( This idea came to me while standing in the store buying some supplies.)
Go there at any point in the day, and spend what you can.