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Tuesday, April 10, 2012

By having the non-profit Altadena Heritage as sponsor and permittee, Zack said that “it allowed the county to back off on many requirements it would have if a purely for-profit biz is holding a public event.  We are very happy to facilitate this, and if we didn’t believe in Joseph’s abilities (as does the county) we wouldn’t stick out our necks like this.”

Shuldiner is by trade a book designer (he designs many books for Prospect Park Media in Pasadena) and he is a well-known in the local foodie community as director of the Institute for Domestic Technology and one of the driving forces behind the Altadena Underground Farmer’s Market.  Since the county tapped him as market manager last year, he has been reinventing himself as a farmer’s market manager and consulting with other managers in the area, as well as building relationships with farms and small food producers.  

Among the vendors he has tenatively booked for the market — some in the Los Angeles area for the first time — are “The Garden Of …” produce and flowers (Los Olivos); Kenter Canyon Farms, Drake Family Farms (goat cheese) the Los Angeles Bread Bakers, and Mother Moo Creamery from Sierra Madre.  Shuldiner has said he hope the market will also be a produce source for local restaurants.

Shuldiner said there will be a formal announcement at the April 17 Altadena Town Council meeting, and a full list of vendors will be available soon.

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