We now have a date: after a hard birthing process, the Altadena Farmers’ Market plans to launch on Wed., May 30 at Loma Alta Park.
Market manager Joseph Shuldiner said that “I’m super excited about putting this inaugural group of sellers together. They will firmly establish Altadena as the epicenter of the burgeoning urban food movement.”
The proposed market has had more ups and downs than a ride at Magic Mountain, with one manager taking the job and backing out, Shuldiner taking on the job and being mired in negotiations for months with Los Angeles County, opening dates announced and passing without any market to be seen.
So what changed? Key to getting the market underway was Altadena Heritage agreeing to take on the role of market sponsors and permit holders. According to Heritage’s Michele Zack, “Joseph is organizing the market, Altadena Heritage is sponsoring it and is the permittee. All the back and forth between Joseph and [the] county since last August was getting nowhere until the county and Joseph asked AH to sponsor.”


by Timothy Rutt
Market manager Joseph Shuldiner said that “I’m super excited about putting this inaugural group of sellers together. They will firmly establish Altadena as the epicenter of the burgeoning urban food movement.”
The proposed market has had more ups and downs than a ride at Magic Mountain, with one manager taking the job and backing out, Shuldiner taking on the job and being mired in negotiations for months with Los Angeles County, opening dates announced and passing without any market to be seen.
So what changed? Key to getting the market underway was Altadena Heritage agreeing to take on the role of market sponsors and permit holders. According to Heritage’s Michele Zack, “Joseph is organizing the market, Altadena Heritage is sponsoring it and is the permittee. All the back and forth between Joseph and [the] county since last August was getting nowhere until the county and Joseph asked AH to sponsor.”