Street pole banners hung throughout major streets will promote Northwest Pasadena’s amenities under the “heart and soul of Pasadena” slogan.

The orange and blue banners, designed by an ad hoc committee of the area’s leaders, staff and an advertising agency, are part of an initial phase to promote the diversity of Northwest Pasadena, the city said in a statement.

The flags have four different designs, highlighting the area’s shopping, dining, recreation and culture. All of them feature a grid design of Northwest Pasadena’s main streets, the city’s rose logo and the Rose Bowl Stadium.

More at the Pasadena Sun.

Pictured: Street pole banners are touting Northwest Pasadena as the heart and soul of Pasadena. (Photo courtesy of the City of Pasadena)