Certainly of interest to residents of west Altadena, the city of Pasadena has put out a release touting a "creative concept for marketing Northwest Pasadena’s strengths and resources will be unveiled to the public Saturday, Jan. 29, at 9 a.m. in the visitors locker room at the Rose Bowl Stadium, 1001 Rose Bowl Dr. ":

The Northwest Programs Office of the City Manager’s Department invites residents, businesses and community leaders to voice their opinions on the preliminary marketing concept  developed by a community-based committee and local advertising agency to promote the area’s unique characteristics.

“We want to help cultivate a better appreciation for Northwest Pasadena in the eyes of those who live, work or shop there, and those who might be encouraged to do so in the future,” said Northwest Programs Manager Lola Osborne. 

Enter through Gate A at the stadium and park in Lot F.  Spanish translation will be provided.  Assistive listening devices will be available if requested 24 hours prior to the meeting; call (626) 744-4660. 

For more information e-mail losborne@cityofpasadena.net or call (626) 744-6879.