Sand Reed Designs is the brainchild of Samantha Knight and Diane Reed, whose love of beautiful jewelry combined with their desire to create wearable, everyday luxury resulted in the creation of Sand Reed.

Samantha has an extensive background in retail development and has owned Abuelita’s Knitting & Needlepoint for the past eight years. Prior to opening Abuelita’s, she had a successful interior design firm.

Diane worked for many years as the West Coast public relations representative for Tiffany & Co., and has an extensive background in public relations and marketing. She has worked for some of

Southern California’s most successful and well known companies, including The Patina Group, Burke Williams Day Spas and The Rose Bowl Stadium.

Together Samantha and Diane hope to share their passion for their designs – priced so that they are easy to purchase and collect – with others who simply love everyday luxury.